Empowering Your Business with Birla Opus Franchise
Join the Aditya Birla Group's innovative venture in the decorative paints industry and become a part of a rapidly expanding network.
- Access to over 145 premium products
- State-of-the-art tinting technology
- Comprehensive support and training
Our Growth in Numbers
Since its inception in February 2024, Birla Opus Paints has rapidly established itself as a formidable player in the Indian decorative paints market. Backed by the Aditya Birla Group, we've achieved remarkable milestones, expanding our reach and impact across the nation.
Towns Covered
Dealers Network
Market Share Achieved
Manufacturing Plants
About Birla Opus Paints
Launched in 2024 under Grasim Industries, Birla Opus Paints is a dynamic venture of the Aditya Birla Group. With a strategic investment of ₹10,000 crore, the brand aims to revolutionize the Indian decorative paints market, offering a comprehensive range of high-quality products and innovative solutions.
Why Partner with Birla Opus Paints?
Joining the Birla Opus franchise offers a unique opportunity to be part of a rapidly growing brand with strong backing from the Aditya Birla Group. With over 6,000 towns covered and a dealer network aiming for 50,000 by FY25-end, the potential for growth is immense.
Apply NowExclusive Dealership
Invest in a dealership with support covering salaries, rent, and electricity expenses. Minimum investment starts at ₹3–5 lakhs, with options for 100–400 sq. ft. spaces.
Lucrative Profit Margins
Enjoy profit margins ranging from 10–15% on sales, with potential monthly earnings between ₹40,000 and ₹1,50,000, depending on sales volume.
Comprehensive Support
Benefit from marketing assistance, branding materials, and promotional campaigns to boost your sales and visibility.
Flexible Investment Options
Choose from various investment models tailored to suit your budget and business goals, with options starting from ₹2 lakhs.
Join the Birla Opus Paints Franchise Network
Step into the world of premium paints with Birla Opus, a brand backed by the Aditya Birla Group. With over 50 years of industry experience, we offer a lucrative franchise opportunity for entrepreneurs passionate about the paint industry.
Established Brand Legacy
Leverage the trust and recognition of the Aditya Birla Group to attract customers and build a successful business.
Innovative Business Models
Choose from various franchise models including retail outlets, kiosks, and distributorships, each designed for scalability and profitability.
Comprehensive Support
Receive end-to-end assistance from training and marketing to supply chain logistics, ensuring your business thrives.
High Profit Potential
With competitive margins and a growing demand for local brands, Birla Opus offers lucrative returns on investment.
Our Franchise Opportunities
Partner with Birla Opus Paints and be part of a legacy of innovation and quality in the decorative paints industry.
Dealership
Operate a retail outlet selling Birla Opus products directly to consumers. Ideal for entrepreneurs seeking direct customer engagement.
Learn MoreDistributorship
Manage product distribution to retailers in your designated area. Perfect for those with logistics capabilities and a broader reach.
Learn MoreBrand Licensing & Training
Receive comprehensive training on brand values, operational standards, and sales strategies to ensure your success.
Learn MoreMarketing & Promotions
Leverage our nationwide campaigns and digital marketing support to boost your franchise visibility and sales.
Learn MoreRequired Documents for Birla Opus Paints Franchise
To apply for a Birla Opus Paints franchise, ensure you have the following essential documents to facilitate a smooth application process.
Personal Documents
- Aadhaar Card, PAN Card, or Voter ID
- Passport-size Photograph
- Address Proof (Electricity Bill, Ration Card)
- Qualification Certificate (Minimum 12th for Urban, 10th for Rural)
- Email ID and Mobile Number
- Current Account Details with Cancelled Cheque
Business Documents
- GST Registration Certificate
- Trade License
- FSSAI License
Property Documents
- Shop Agreement or Sale Deed
- Rent Agreement
- NOC from Landlord (if applicable)
Ensure all documents are up-to-date and valid for a hassle-free franchise application process.
Join the Birla Opus Paints Franchise Revolution
Be part of India's iconic decorative paints brand and tap into a legacy of excellence that has delighted millions. With our robust support and proven business model, the opportunity to succeed is at your fingertips.
Apply NowFrequently Asked Questions
Everything you need to know about becoming a Birla Opus Paints franchise partner
What are the eligibility criteria to become a Birla Opus franchisee?
Applicants should be at least 18 years old and possess a minimum educational qualification of 12th grade. Prior experience in retail or the paint industry is beneficial but not mandatory. A passion for customer service and business growth is essential.
What is the investment required to start a Birla Opus franchise?
The investment varies based on location and scale. For a dealership, the minimum investment is ₹3 to ₹5 lakhs, covering initial stock, equipment, and setup costs. For a larger franchise, the investment can range from ₹20 to ₹30 lakhs, including store fit-out, branding, and inventory. A refundable security deposit of ₹1.86 lakhs is also required during the agreement process.
What infrastructure is required for a Birla Opus franchise?
Franchisees need a minimum of 500 sq. ft. of retail space. The store should be well-lit, well-ventilated, and located in a high-traffic area. A stockroom of 500–1000 sq. ft. is also necessary. The company provides support for interior design, signage, and equipment setup.
What training and support does Birla Opus provide to franchisees?
Birla Opus offers comprehensive training covering product knowledge, sales techniques, inventory management, and local marketing strategies. Continuous support is provided, including marketing resources and updates to ensure alignment with industry trends.
What are the profit margins and potential earnings?
Franchisees can expect an average profit margin of 10–15%. Monthly earnings can range from ₹1.75 lakhs to ₹2.5 lakhs, depending on sales volume and business scale. Additional income may be earned through promotional offers and volume-based incentives.
How can I apply for a Birla Opus franchise?
To apply, visit the official Birla Opus franchise application page, fill out the online form, and submit the required documents. The CRM team will review your application and discuss the next steps.